"If you don't know where you are going, you will wind up somewhere else."
- Yogi Berra, 10x World Series Champion.
If you could take that famous Yogi-ism and personify it, you would come up with Steiner Sports CEO and founder, Brandon Steiner.
Over the last 25 years, Mr. Steiner has developed relationships with several New York NY Yankees players like Deter Jeter, Yogi Berra, Mariano Rivera and Don Larsen. He's also established relationships with the Boston Red Sox, Dallas Cowboys, Notre Dame Fighting Irish and Syracuse Orangemen. His new book, "You've Gotta have Balls," is the story about his humble beginnings in a small Brooklyn apartment, to creating a sports memorabilia empire, while buying the original Yankee Stadium along the way.